Entrepreneur's everywhere are turning their ideas into tangible products and services. According to the Bureau of Labor Statistics, about 50% of small businesses fail in the first four years. The top reason why startups fail is that there is no market need for their product or service. Out of the top ten reasons startups are failing, according to this article, eight of those reasons fall under marketing. Let’s look at these reasons again, and I will expand a little further to my statement.