Product Strategy and Messaging

You are looking for the glue that binds your product strategy to the tactics you need to drive success in sales and marketing and to achieve results. You want an experienced marketing professional that can develop your value story and go-to-market strategies. Our Product Marketing Pro's can help.

 
 
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Messaging

Our experienced product marketing professionals will help you execute marketing material that works? Whether you are looking overhaul your existing marketing messaging or develop messaging for a product launch, our product marketing pro's will work closely with your teams to launch new and current products to the market with clear and persuasive messaging.

 
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Strategy

Working closely with our Product Marketing Professionals, we will develop a  comprehensive 12-Month Product Marketing Strategy for you, and then we’ll help execute that strategy with you side-by-side. Most marketing organizations complicate product marketing by over thinking it. We have refined the process of launching products without complicating things.

 
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Collaboration

Just like an internal employee, we will collaborate with your sales, marketing, support, and product teams to develop product marketing programs throughout all stages of the product lifecycle. Product Marketing is critical not only to launch products, but supporting sales, and enabling support organizations to retain clients.

 

Other Areas Our Product Marketing Experts Can Help

  • Manage and execute new product launches

    • For startups, this includes initial market research, customer interviews, market validation.

    • Write marketing and launch plans for your brand and products.

    • Assess entire customer lifecycle and buyers journey including touch points

    • Craft brand and product messaging.

    • Create website content and gate content for the buyers' journey

    • Execute customer success stories and testimonials

  • Create brand and product messaging

    • Assist in creating your entire brand story including vision and mission statements

    • Determine positioning and segmentation

    • Write brand messaging, product messaging (including features and benefits)

    • Create content for collateral (data sheets, website, landing pages, emails, digital ads)

    • Develop Unique Selling Proposition (USP)

  • Develop pricing models and competitive pricing analysis

    • Conduct competitive pricing reports

    • Develop overall pricing strategies

    • Create pricing matrices and methodologies

    • Develop discounting and special pricing

  • Create effective sales enablement tools

    • Write white papers

    • Develop sales, investor and marketing presentations

    • Create content for marketing collateral, campaigns, and websites

    • Conduct competitive intelligence and create competitive battle cards

 

Product Marketing Services Inquiry Form

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