Product Strategy and Messaging
You are looking for the glue that binds your product strategy to the tactics you need to drive success in sales and marketing and to achieve results. You want an experienced marketing professional that can develop your value story and go-to-market strategies. Our Product Marketing Pro's can help.
Our experienced product marketing professionals will help you execute marketing material that works? Whether you are looking overhaul your existing marketing messaging or develop messaging for a product launch, our product marketing pro's will work closely with your teams to launch new and current products to the market with clear and persuasive messaging.
Working closely with our Product Marketing Professionals, we will develop a comprehensive 12-Month Product Marketing Strategy for you, and then we’ll help execute that strategy with you side-by-side. Most marketing organizations complicate product marketing by over thinking it. We have refined the process of launching products without complicating things.
Just like an internal employee, we will collaborate with your sales, marketing, support, and product teams to develop product marketing programs throughout all stages of the product lifecycle. Product Marketing is critical not only to launch products, but supporting sales, and enabling support organizations to retain clients.
Other Areas Our Product Marketing Experts Can Help
Manage and execute new product launches
For startups, this includes initial market research, customer interviews, market validation.
Write marketing and launch plans for your brand and products.
Assess entire customer lifecycle and buyers journey including touch points
Craft brand and product messaging.
Create website content and gate content for the buyers' journey
Execute customer success stories and testimonials
Create brand and product messaging
Assist in creating your entire brand story including vision and mission statements
Determine positioning and segmentation
Write brand messaging, product messaging (including features and benefits)
Create content for collateral (data sheets, website, landing pages, emails, digital ads)
Develop Unique Selling Proposition (USP)
Develop pricing models and competitive pricing analysis
Conduct competitive pricing reports
Develop overall pricing strategies
Create pricing matrices and methodologies
Develop discounting and special pricing
Create effective sales enablement tools
Write white papers
Develop sales, investor and marketing presentations
Create content for marketing collateral, campaigns, and websites
Conduct competitive intelligence and create competitive battle cards