Product Marketing can transform your product’s success

A Product Marketing consultant or contractor can help your organization by bridging the gap between your product development staff and marketing communications teams.  Avvocatto Product Marketing Consultants can do short or long-term projects such as strategy, pricing, competitive analysis or content marketing. If you need a FT or PT Product Marketing contractor, we are available from six (6) to twenty-four (24) month contracts to augment your team or add a skillset you don't currently have in house. 

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Product Content Strategy

  • Determine product positioning
  • Write problem, solution, feature and benefit statements
  • Create contents for collateral, data sheets, white papers, presentations, reviewer’s guides, etc.
  • Determine your Unique Selling Proposition (USP)
  • Develop a content marketing calendar that aligns with your lead-to-revenue plan
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Product Launches

  • Write marketing and launch plans
  • Train sales staff and others
  • Create Collateral
  • CraftMessaging
  • Manage AR, press and review programs
  • Deliver success stories and customer testimonials
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Sales Enablement

  • Write white papers
  • Develop presentations
  • Create content for collateral and websites
  • Deliver scripted and self-running demos
  • Script and manage production of videos
  • Develop lead qualification tools
 

Analyst Relations

 
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Analyst Relations

Industry analysts and influencers are an incredibly important audience for technology firms. The Analyst Relations Manager plays a key role in engaging with this audience, building strategies and plans for the analyst community, and driving the overall corporate AR program. We help with planning and executing your industry analyst briefings, inquiries, managing and reporting on measurement, and representing the AR program to your senior executives, business unit and product leads in the company.

MQ, Wave Cycle management

As a integrated part of your team, the Analyst Relations Manager will work closely with your product management, executive and marketing teams to ensure that your products and services are represented effectively in the Gartner Magic Quadrants or Forrester Waves. We will look for opportunities with other agencies to position your products and services in their research. Our goal will be to maximize your AR investment and to create awareness both inside and outside of the AR community using their research. 

 
 

Marketing Advisory & Coaching Services

Many companies struggle to fully understand marketing or where to begin. Our Marketing Advisory & Coaching Services are designed to help transform your marketing practice.  Unlike marketing consultants that come in and act like the expert, we will coach your team to the best solutions and results. Our marketing experts can objectively assess your current situation, work with your team to uncover marketing strategies and business goals, and help you build a comprehensive roadmap to take your marketing practice to the next level.

 
 
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Uncover your why story

Elevate your message and engage your audience with strong, powerful why statements. Our marketing experts will work closely with your team to uncover your company and products unique why stories. So many technology companies talk about the how and what of their products, our unique approach helps companies dig deep and find what will triggers their target audience to connect with your products, brand and employees. 


Identify gaps & weaknesses

A lot of marketing teams are wasting thousands in marketing budget by marketing to everyone the same. Our marketing advisory services will evaluate the entire marketing maturity model and evaluate what strategies and tactics you are using in your current process. We will help identify weaknesses in your current marketing strategy, clearly articulate gaps and work together to implement a few new tools, strategies or methods to get more out of your marketing investment. 

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Collaborative approach

Unlike traditional consultants that come into your office with their big bag of ego, we take a slightly different approach. We believe you are the experts of your business, and we will facilitate workshops and fact finding processes to uncover what is working and what isn't working. Although we have decades of marketing experience, you know your audience better than we do, and you know your companies capabilities better than we do. We will use our advisory and coaching processes to help you extract your company and products full potential.